Luc Joyal

Business development manager

1 800 593-2444 1 800 593-2444 #236

Luc is currently a CEGEP student in accounting and management and has already mapped out his path toward obtaining the CPA designation. Luc has developed a constant thirst for learning and a deep desire to surpass himself. Refusing to settle for what he already knows, he has consciously chosen to surround himself with experienced professionals and mentors with proven track records, in order to benefit from their experience, long-term vision, and wisdom. In this regard, he is recognized as a true sponge, always eager to absorb the knowledge, experiences, and perspectives of those around him.

In 2025, Luc was selected to participate in the CEED program at the École d’Entrepreneurship de Beauce (EEB). This experience allowed him to better understand himself as a person, leader, and builder, and to concretely experience the entrepreneurial mindset: seeing a constraint as an opportunity and moving forward despite doubt.

Today, Luc approaches every project with enthusiasm, convinced that value is created as much through ideas as through human relationships. For him, the business world and the economy exist to identify concrete opportunities, build lasting solutions, and inspire people to push beyond their limits.

Philantropy

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  • Purchase of a commercial property
  • Equipment purchase
  • Working capital (liquidity)
  • Business acquisition and transfer
  • Technology development
  • Market expansion

Whatever the project, there are different financing tools that can be used.

  • Doing the process alone, especially if you have limited experience
  • Preparing a business plan or project summary without clearly explaining the company’s strategy
  • Underestimating the importance of marketing strategy—especially digital strategy
  • Creating unrealistic financial forecasts
  • Requesting financing in an unrealistic way, without considering the company’s repayment capacity
  • The biggest mistake: knocking on every door before the file is solid and credible

These are some of the most common mistakes entrepreneurs make when they aren’t properly supported.

  • We guide clients and build their skills so they can prepare a strong file and present it to lenders and/or potential investors—without doing all the work for them.
  • Our philosophy is that the client must fully understand their file and be able to pitch it directly to lenders and/or investors.
  • Our network helps secure the right financing based on the client’s criteria and the expectations of lenders and investors.
  • We use simple, easy-to-use tools—for example, for financial forecasting.
  • Our compensation is performance-based: no financing obtained, no fee.